Victoria Shoes

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Victoria Shoes (South Korea) licensed three of my patterns for their kids slip-on shoe, the first time my designs have been applied to fashion! It’s fantastic to see how the product turned out.
The playful patterns with illustrations of a dinosaur, fish and tape are perfect for this children’s product.
Click here to view all the images.
Image courtesy of Victoria: Copyright © 2016 Victoria Shoes KR. All Rights Reserved.

Urban Patterns-duffle-12


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A new bag in the URBAN PATTERNS collection! The duffle is perfect for a weekend trip or you can bring it to the gym, tennis court, swimming pool… The new bag is available in two patterns, ‘Blocks’ and ‘Brussestreet’, shop here.



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I love to see my patterns used in packaging, especially when it’s for a product that’s 100% natural.
Babongo, an online shop for green lifestyle design, commissioned me to design three patterns for their new soap bars and to also take care of the graphic design. I wanted the patterns to be slightly abstract and to hint to the ingredients without depicting them too literally. The graphic design is fresh and flexible, allowing new soap bar varieties to be easily added to the collection.
Buy the Lavender & Tea Tree, Orange & Grapefruit and Peppermint & Poppyseed bars in the Babongo shop.
Click here for more product images.


New patterns!

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Twelve new nature inspired patterns have been added to my catalogue.
Are you interested in licensing one of the new designs? View all available patterns here – don’t step on the snails…



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My personal project ‘Pattern Blocks’ (all about experimenting with pattern combinations) caught the attention of Envelop. Their interest in my project resulted in a collaboration which means you can now buy products with my ‘Pattern Blocks’ designs via Envelop’s online store!
Shop the pillow covers, bags, table runners, aprons and more here. Available until 30th June 2016.


Award winner

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Proud to announce that the Jumbo ‘Special Moments’ products have won an award. They won gold in the Vertex Awards, a global competition devoted exclusively to the art of Private Brand package design. Click here for an overview of the designs.
Packaging design: OD Agency
Illustrations / patterns: Jessica Nielsen



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OD agency invited me to design a comprehensive collection of patterns for Jumbo, one of the largest supermarkets of the Netherlands. The patterns are used on the packaging of ‘Special Moments’ products and premiered just before Sinterklaas and Christmas, with more designs coming soon. The products include the typical Dutch ‘amandelstaaf’ (pastry filled with almond), edible flowers, all types of appetizers and many many more.
The patterns add a festive feel to the packaging while avoiding the cliché style and themes.
At the same time the patterns ensure a coherent and recognizable product group that subtly stands out in between all the other products. It was a fantastic project to work on and a great experience to walk through a supermarket full of my patterns!
A big thank you to OD agency for commissioning me & the smooth collab.
Click here for more product images.

jessica-nielsen-PUSA 2

Pop Up Shop! Angkor

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Pop Up Shop! Angkor is Cambodia’s cheeky answer to the traditional souvenir shop. The shop asked me to make a mid-century modern inspired illustration of the iconic Angkor Wat temple for their posters, cards and even temporary tattoos. I loved the challenge of ‘translating’ such a beautiful monument (it’s the largest religious monument in the world) into a simple and powerful shape. To complement the collection Pop Up Shop! Angkor asked me to design a pattern with an abstract shape that references the temple for their cushions, bags and aprons which you can view above. Click here for an overview of the project.

Great styling and photography by Bloesem.