Proud to announce that the Jumbo ‘Special Moments’ products have won an award. They won gold in the Vertex Awards, a global competition devoted exclusively to the art of Private Brand package design. Click here for an overview of the designs.
Packaging design: OD Agency
Illustrations / patterns: Jessica Nielsen
OD agency invited me to design a comprehensive collection of patterns for Jumbo, one of the largest supermarkets of the Netherlands. The patterns are used on the packaging of ‘Special Moments’ products and premiered just before Sinterklaas and Christmas, with more designs coming soon. The products include the typical Dutch ‘amandelstaaf’ (pastry filled with almond), edible flowers, all types of appetizers and many many more.
The patterns add a festive feel to the packaging while avoiding the cliché style and themes.
At the same time the patterns ensure a coherent and recognizable product group that subtly stands out in between all the other products. It was a fantastic project to work on and a great experience to walk through a supermarket full of my patterns!
A big thank you to OD agency for commissioning me & the smooth collab.
Click here for more product images.
I know, I know, it’s almost March.
But I received quite a few emails asking if I was making a desk calendar again this year and I decided to design one even if it’s almost March.
So here it is! A new calender with three of my favourite patterns which you can print and fold in just a few minutes.
Download the calendar here, print to A4 & cut / fold / glue as mentioned.
Pop Up Shop! Angkor is Cambodia’s cheeky answer to the traditional souvenir shop. The shop asked me to make a mid-century modern inspired illustration of the iconic Angkor Wat temple for their posters, cards and even temporary tattoos. I loved the challenge of ‘translating’ such a beautiful monument (it’s the largest religious monument in the world) into a simple and powerful shape. To complement the collection Pop Up Shop! Angkor asked me to design a pattern with an abstract shape that references the temple for their cushions, bags and aprons which you can view above. Click here for an overview of the project.
Great styling and photography by Bloesem.
I’m always excited to see the end result of collaborations and how my patterns ‘react’ with a product. For this project Japanese brand Yamatoya chose two of my patterns for their high chair cushion covers. I think my patterns, with bold shapes and saturated colours, go well with the design of the wooden chairs. By adding a patterned cushion chairs can be customized to fit the clients’ interior and style.
Click here for more images of the final product.
Project in collaboration with Efolium, South Korea.
Image courtesy of Yamatoya / Efolium.