Jumbo

By February 23, 2016clients

OD agency invited me to design a comprehensive collection of patterns for Jumbo, one of the largest supermarkets of the Netherlands. The patterns are used on the packaging of ‘Special Moments’ products and premiered just before Sinterklaas and Christmas, with more designs coming soon. The products include the typical Dutch ‘amandelstaaf’ (pastry filled with almond), edible flowers, all types of appetizers and many many more.
The patterns add a festive feel to the packaging while avoiding the cliché style and themes.
At the same time the patterns ensure a coherent and recognizable product group that subtly stands out in between all the other products. It was a fantastic project to work on and a great experience to walk through a supermarket full of my patterns!
A big thank you to OD agency for commissioning me & the smooth collab.