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Noorderboulevard verlicht!

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This Friday the project ‘Noorderboulevard verlicht’ wil be officially opened!
It is a large scale project I have been working on together with my sister Juliette Nielsen who is a lighting designer – beersnielsen. The sixteen light icons we designed show what the shopping area has to offer (bicycle shops, bread, coffee, fashion etc.) and hang above the two main shopping streets in Rotterdam North. The seagulls mark the pedestrian crossings.
A wonderful collaboration with the local entrepreneurs to brighten up the streets and enhance the positive shopping experience.
We have also designed light icons to mark the entrance of both streets and a set of signing light boxes.
You can view the project in the Zwart Janstraat and Noordmolenstraat in Rotterdam (preferably by night when the lights are on! :).

Client: Ontdek Noord / ondernemersvereniging Zwart Janstraat & Noordmolenstraat Rotterdam.


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We had a fantastic Field Trip show in New York on May 20. The atmosphere was super relaxed and positive, with lots of visitors and great decoration, food, drinks and beats…
I met some wonderful potential clients so I’m looking forward to future collaborations with US companies. Thank you all who dropped by!
Field Trip is a pattern and illustration event focussed on licensing.
Image by Christine Han