‘Noorderboulevard verlicht’ is a large scale lighting project designed by beersnielsen x Jessica Nielsen. The project has been created in close collaboration with the entrepreneurs of Noorderboulevard, the two main shopping streets in Rotterdam North. With this project they want to brighten up the area, enhance the positive shopping experience and attract more customers to their stores.
Beersnielsen x Jessica Nielsen created sixteen huge light icons that hang above the streets and show the broad variety of things the shopping area has to offer. You will for example see a slice of bread, grapes, a bicycle, glasses and even a chat. The pedestrian crossings are marked by the walking seagulls.
Additional typographic light icons mark the entrance of both streets. The ‘Z’ for the Zwartjanstraat entrance and the ‘N’ for the Noordmolenstraat entrance, both have the same shape but are rotated to form the different letters. A set of signing lights help visitors find their way to other highlights in the neighbourhood. A hand between jail bars for example points towards the entrance of a former jail complex that is now being transformed into apartments.
The project can be viewed in the Zwart Janstraat and Noordmolenstraat in Rotterdam, preferably by night when the lights are on!
Project: Light icons for Noorderboulevard in Rotterdam
Design: beersnielsen x Jessica Nielsen
Location: Rotterdam, Netherlands
Client: Ontdek Noord / Ondernemersvereniging Zwart Janstraat & Noordmolenstraat Rotterdam.
Lighting Supplier: BAS NEON
Photography: Jonathan Andrew
Feel free to use the images but please credit and link back.
For more information about the project and publications please contact me: