Light icons, shopping street

By 07/12/2018 project

The first light ‘icon’ test for a shopping area in Rotterdam. Part of a large scale project I have been working on together with my sister Juliette Nielsen who is a lighting designer – beersnielsen. The light icons (approx. 1m high) show what the shopping area has to offer (bicycle shops, bread, coffee, fashion etc.) and will hang above the two main shopping streets in Rotterdam North.
A wonderful collaboration with the local entrepreneurs to brighten up the streets and enhance the positive shopping experience.
We have also designed light icons to mark the entrance of both streets and a set of signing light boxes. The project will be implemented in 2019, can’t wait!

Client: Ontdek Noord / ondernemersvereniging Zwart Janstraat & Noordmolenstraat Rotterdam.