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limited collection, HEMA

By collaboration

Another fun collaboration with HEMA. This time a limited collection of items to celebrate their 95th anniversary. I based the colourful pattern on their most iconic product, the HEMA rookworst*. Together with my confetti design it forms a bold and festive pattern set perfect for the ’95 jaar HEMA’ limited collection of sweaters, sweatpants, socks and more.
Image courtesy of HEMA 95 jaar.


*a type of sausage, also available in a vegetarian version.

kitchen textiles, kittybunnypony

By collaboration

‘Gras’, the latest addition to the growing collection of patterned items in collaboration with KBP (kittybunnypony) from Seoul. A brand that creates beautiful home decor items in their signature minimal and sophisticated style.
Image courtesy of kittybunnypony.

future plans

By new patterns & artworks

In a few weeks my new pattern collection will launch. Inspired (as always) by my love for nature but now with a special dimension as I started a garden design course. A new ‘layer’ in my work.

Alongside my pattern design work I aspire to create with real plants as a garden designer. Two design disciplines that will interact and strengthen each other. I still have a lot to learn but looking forward to contributing to a greener future! 

natural soap, Babongo

By collaboration

Four new additions to the Babongo natural soap collection. Custom-made pattern designs showing the scent of the soap: Cedarwood & cinnamon, Rose geranium, Orange & grapefruit and Orange & lavender.

CATALOGUE patterns

By new patterns & artworks

Another peek at one of the patterns from my new collection. Quite a few designs have already been licensed but there are still some botanical patterns and artworks available. Contact me through this form if you would like to receive a catalogue.

greeting cards, paruspaper

By collaboration


Some new botanical & creature cards for paruspaper. My ‘collection’ of patterned cards (for all occasions) is available in their online shop paruspaper.com
They are offering free shipping this month for private clients > use code NEWILLUSJULY.